Product Club
A one-stop community platform for product teams
- Role
- Product Designer
- Year
- 2020
- Timeline
- 5 months
- Team
- 1 PM, 2 Eng
This is how it started
A community spread across six tools
Product Club had been running as a loose network across Slack, Notion, Lu.ma, and a half-finished website. Members were active but exhausted by the context-switching. Organizers were burning out copy-pasting event details across platforms.
The brief: pull the community into a single home that respects how members actually use it — light-touch, async, low-pressure.
Research
What members told us
- 01
Events were the gravitational center
Everything else — threads, intros, resources — orbited around events. The product had to lead with them.
- 02
Members wanted a quiet feed, not a loud one
No infinite scroll, no notifications by default. A weekly digest beat a daily push.
- 03
Trust came from real names and real intros
Anonymous accounts killed engagement. A short, structured intro flow set the tone for everything after.
Design
How the product is organized
- 01
Events as the homepage
Upcoming, in-progress, and recently recorded — with RSVP and replay as first-class actions.
- 02
A threads model, not a chat model
Slow-by-design conversations with structured prompts so it is always easy to start one.
- 03
Member profiles you actually want to read
Short bio, current focus, and a "what I am working on" field that updates in one click.
Impact
After the first quarter
“PC is a one stop solution for all our challenges”
